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When our friends at Venture Richmond asked if we could design and produce a giant–as in 30 feet high by 20 feet wide–banner to “poke a little fun” at national sports personality Dick Vitale in less than 24 hours, we answered: “HECK YEAH!” (well, something like that).

The banner above, of course, refers to pre-NCAA basketball tournament comments by Vitale that VCU didn’t deserve to be let into the field of competitors. The Rams made the Final 4, and the banner made national news. It was featured on SportsIllustrated.com, ESPN, Fox Sports and USA Today.

Vitale was a wonderful sport, contacting us and asking to work together to auction the banner to benefit pediatric cancer research. It’s a win-win for Richmond, the Rams, and a great cause.