When MeadWestvaco needed to produce a dynamic piece of collateral to demonstrate the quality and flexibility of its line of Tango papers, it turned to Elevation to solve the creative challenge.

The result, which was introduced at the HOW Design Conference in Boston, is a gorgeous, 18-page, spiral-bound brochure packed with over a dozen specialty printing techniques, and several “pieces within the piece”—including POP displays, book covers, direct mail postcards, menus, posters and event tickets.

The Tango demonstration brochure is meant to impress a group of very-difficult-to-impress people: designers. Based on feedback from its recipients, it is a stunning success.

Click the image above to see more of the piece.