How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.

Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]

Project Type: Integrated Campaigns, Print

This entry was posted on Monday, June 29th, 2009 at 12:57 pm and is filed under Client Work. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.