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Collateral Projects

Extending Mondial’s Global Reach

Mondial

With more than 9,800 employees in 28 countries on five continents, Mondial Assistance is one of the world’s largest providers of specialty insurance and assistance services. And when Mondial’s US headquarters needed a way to recruit new employees to join its unique, global team, they turned to Elevation to help.

We created a high impact brochure to tell the company’s story, integrating the messaging with trade show booth designs and other elements to aid recruitment efforts.

Elevation also provides assistance to Mondial with strategic planning, B2B advertising, direct mail and more.  [Click the image above to view the image at a larger size.]

Elevation Helps YMCA Grow Stronger

The Greater Richmond YMCA is embarking on a major capital campaign that will enable this unique organization to strengthen its outreach throughout central Virginia.

Elevation was asked to develop a messaging platform, a theme and a graphic platform that could be used to support a multi-faceted campaign that will touch all 15 branches and provide a solid foundation for corporate giving.

Our theme, Growing Stronger Together, reflects the many elements of the YMCA’s capital campaign, and provides a flexible framework for telling the story of how it will strengthen the organization’s mission, programs, outreach and organizational leadership. This theme was brought to life through a dynamic graphic platform that YMCA’s internal design department can use over the next 2-3 years to unify all campaign materials.

We are thrilled to have played a part in YMCA’s Campaign for a Stronger Community! [Click the image above to view items at a larger size]

Virginia Is For Business

Virginia has been ranked as one of the top states for business for years, thanks largely to the work of the great people at the Virginia Economic Development Partnership. Elevation recently designed VEDP’s website, www.yesvirginia.com. We also provided structural guidance for its impressive Virginia Scan tool that allows businesses to search through a range of data to find potential sites in the Commonwealth.

In addition, Elevation handled collateral development to boost VEDP’s international presence. The brochure we created (pictured above; click image for larger view) was translated and printed in eight separate versions to serve markets in Europe and Asia.

Luxury, Exemplified

According to research, consumer purchase decisions are often made while standing in front of the shelf. And they’re usually made in 6 seconds or less. This means that, until a sale is made, packaging is the product—blending form and function with texture and graphics to communicate a brand’s essence in the blink of an eye.

Elevation helped MWV position its luxury packaging to brand owners by creating a comprehensive demonstration brochure that not only talks about the advantages of MWV’s many packaging products, but actually shows them in action. The piece is a showcase for printing techniques such as embossing, gold foil stamping, reticulating varnish, pearlized foil stamps, spot gloss UV coating, metallic inks and much more.

The result is an eye-popping brochure that exemplifes luxury when placed in the hands of prospective customers. [Click the image above to view image at a larger size]

Building Brand Consistency For Johns Hopkins

Elevation recently created a comprehensive graphic platform for the Johns Hopkins Whiting School of Engineering’s Engineering Program for Professionals. The project included creating a design system that would unify all of the program’s many collateral materials, including course catalogs, brochures, websites, print advertising, direct mail and more.

The system includes a comprehensive standards guide that is now used by internal departments at JHU and outside vendors to ensure consistent presentation of this well-respected brand. [Click image to view at a larger size]

Blue-Ribbon Design for a Blue-Ribbon Event

Elevation has been the State Fair of Virginia’s (SFVA) marketing partner since 2002, providing a comprehensive range of design services. In addition to creating the logo for the Fair, we create the annual rack card brochure (pictured above; click image to view at a larger size) and other supporting collateral for this event, as well as for the Strawberry Hill Races and other events created and sponsored by SFVA.