In 2009, Elevation helped Sports Backers and Venture Richmond create Dominion Riverrock, Richmond’s annual celebration of active riverlife. Our work included naming, identity development and brand strategy for the event, as well as creating the marketing plan and implementing all advertising components. This year, the event returns with even bigger thrills—and we’re pleased to be part of the action again! Make your plans to attend Dominion Riverrock May 14-15 on Brown’s Island.

[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]

Elevation recently completed strategic marketing planning for and implementation of an admissions campaign for St. Christopher’s School–a college preparatory school for boys from junior kindergarten through 12th grade.

The integrated campaign includes a series of direct mail pieces with personalized URL response mechanisms, online display and contextual-based advertising, and television support.

St. Christopher’s selected Elevation as its marketing partner in July. Additional creative work in preparation for the school’s upcoming centennial celebration is currently underway.

[Click the image above to view direct mail pieces at a larger size.]

How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.

Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]

Elevation recently launched a new campaign for Virginia Credit Union to build on this financial institution’s longtime commitment to helping its members save money.

The Save Smart campaign provides consumers with a wealth of easy, money-saving tips that can make a financial impact on individuals and their families. These tips are distributed via television, radio and online advertisements that link consumers to a dedicated Save Smart website that Elevation created with Virginia Credit Union to provide access to more in-depth savings tools and advice.

Consumers are encouraged to submit and share their own money-saving advice through the site’s blog, which will distribute the new tips through social networks. [To view 3 of the 12 television-based tips, click the image above. Requires a Flash plug-in to view properly.]

The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,600 times—producing over 250,000 views in the weeks prior to the event!

The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercials, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]

Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.

Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.

Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]

http://www.elevationadvertising.com/wp-content/uploads/2009/04/Riverrock_TV.flv

Sports Backers and Venture Richmond recently announced the creation of Dominion Riverrock—a new event that is designed to unite the community through a unique mix of sports, music and fun, set against the backdrop of Richmond’s downtown riverfront.

Elevation played a key role in helping these two organizations create the event. We developed its name and identity, as well as a complete branding platform and strategic marketing plan for what will become an annual celebration of Richmond riverlife.

UPDATED: Dominion Riverrock was a huge success–with over 10,000 participants the first night alone! Elevation’s promotional campaign included traditional and non-traditional elements, including social media and mobile marketing. Planning will begin soon on the second annual event, and we can’t wait to be a part of it again! [To view Elevation's Riverrock commercial, click the top image above. Requires a Flash plug-in to view properly. Click the image of the other work samples to view at a larger size.]

After months of strategic marketing planning, Elevation has launched a multi-faceted campaign in support of the opening of Williamsburg Health Evaluation Center—the East Coast’s premiere destination for executive-level health evaluation.

Unlike traditional physicals that just scratch the surface of evaluating the health of a patient, Williamsburg Health Evaluation Center offers comprehensive, state-of-the-art screenings in an exceptionally private setting. The Center caters to the special needs of C-Level executives and others seeking in-depth, one-on-one analysis and advice from world-class doctors.

Elevation’s campaign, which launched March 1, features a mix of broadcast, print, direct mail and digital elements, and is targeted in five major East Coast markets. [Click image above to view ads at a larger size]

Virginia Abrasives is one of the nation’s leading manufacturers and distributors of sandpaper products, bonded abrasive cutting wheels and grinding discs, and diamond abrasive tools. Their products are marketed to rental equipment dealers, professional wood floor sanders, and concrete floor sanding professionals.

Elevation is helping the company heighten the impact of its advertising by building a brand based on Real Grit—a position that reflects the company’s focus on providing quality abrasive products with a higher level of personalized service than any other manufacturer. The ads above demonstrate the refreshing honesty of the Virginia Abrasives’ brand voice, and how we’re using it to cut through the clutter of traditional trade advertising.

[Click image above to view ads at a larger size]

It’s hard to believe, but Central Virginia’s favorite holiday tradition is just around the corner! Yes, GardenFest of Lights at Lewis Ginter Botanical Garden returns November 28th – January 12th, and will be open nightly from 5-10 pm except December 24th, 25th and January 1st.

We’ve been hard at work on this year’s promotional materials, including the outdoor board above. But the wonderful folks at Lewis Ginter have been working much harder to prepare the half-million lights that make this event such a special experience! Learn more and order your tickets at www.lewisginter.org.