Elevation recently launched a new campaign for Virginia Credit Union to build on this financial institution’s longtime commitment to helping its members save money.

The Save Smart campaign provides consumers with a wealth of easy, money-saving tips that can make a financial impact on individuals and their families. These tips are distributed via television, radio and online advertisements that link consumers to a dedicated Save Smart website that Elevation created with Virginia Credit Union to provide access to more in-depth savings tools and advice.

Consumers are encouraged to submit and share their own money-saving advice through the site’s blog, which will distribute the new tips through social networks. [To view 3 of the 12 television-based tips, click the image above. Requires a Flash plug-in to view properly.]

In preparation for Lewis Ginter Botanical Garden’s upcoming Butterflies LIVE! event, Elevation created the widget above for use on Facebook pages, blogs, etc.

This little blue-winged beauty is spreading like wildfire! Over 3,600 people have added it to their sites, and more than 77,000 unique viewers have clicked the widget to see the wings flap. Most importantly, they’ve followed the embedded link to visit Lewis Ginter’s website for more information.

It’s one example of the many ways Elevation is helping our clients take advantage of social media. Oh, and we’d love you to install the widget, too! Just click Get & Share to add it to your own page, and spread the news about this great event.

http://www.elevationadvertising.com/wp-content/uploads/2009/08/MWV_CC6.flv

To support the global advertising campaign we launched for MWV this year, we developed an online series of customer communications that unveil new components of the brand each month.

Driven to the howbrandstakeshape.com site by emails, customers view the quick flash movie and then are provided with additional information which leads them deeper into MWV’s corporate website. It’s always fresh. Always high-impact. And totally trackable. [The video above requires a Flash plug-in to view properly]

Virginia has been ranked as one of the top states for business for years, thanks largely to the work of the great people at the Virginia Economic Development Partnership. Elevation recently designed VEDP’s website, www.yesvirginia.com. We also provided structural guidance for its impressive Virginia Scan tool that allows businesses to search through a range of data to find potential sites in the Commonwealth.

In addition, Elevation handled collateral development to boost VEDP’s international presence. The brochure we created (pictured above; click image for larger view) was translated and printed in eight separate versions to serve markets in Europe and Asia.

After a successful celebration of our nation’s 400th Anniversary in 2007, America’s Historic Triangle sought to develop a campaign that would keep visitors coming to Williamsburg, Jamestown and Yorktown throughout 2008.

Our integrated campaign consists of television, print, radio and online executions that are running in multiple states to remind families that the only way to fully understand the American story is to see its beginnings for yourself. [The video above requires a Flash plug-in to view properly. Click the image above to view print ad at a larger size.]

Click to play: The Story of Cinderella, :30 Radio

Click to play: The Story of Peter Pan, :30 Radio

Click to play: The Story of Alice in Wonderland, :30 Radio

Fiorucci Foods is maker of fine Italian specialty meats with a rich history of creating delicious products. When the company sought to launch Rostello—a new, flame-roasted ham product—they turned to Elevation for comprehensive creative development.

We created the product identity, tagline, consumer advertising, website, packaging design, POP materials and business-to-business advertising for the flavorful product. The launch of Rostello ham was such a success that Fiorucci has introduced a number of additions to the line of flame-roasted meats. [Click images to view work at a larger size]