In 2009, Elevation helped Sports Backers and Venture Richmond create Dominion Riverrock, Richmond’s annual celebration of active riverlife. Our work included naming, identity development and brand strategy for the event, as well as creating the marketing plan and implementing all advertising components. This year, the event returns with even bigger thrills—and we’re pleased to be part of the action again! Make your plans to attend Dominion Riverrock May 14-15 on Brown’s Island.

[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]

The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,600 times—producing over 250,000 views in the weeks prior to the event!

The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercials, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]

It’s hard to believe, but Central Virginia’s favorite holiday tradition is just around the corner! Yes, GardenFest of Lights at Lewis Ginter Botanical Garden returns November 28th – January 12th, and will be open nightly from 5-10 pm except December 24th, 25th and January 1st.

We’ve been hard at work on this year’s promotional materials, including the outdoor board above. But the wonderful folks at Lewis Ginter have been working much harder to prepare the half-million lights that make this event such a special experience! Learn more and order your tickets at www.lewisginter.org.

Working closely with our friends from The Martin Agency’s sports marketing arm, Elevation created an integrated campaign for the Mid-Atlantic Sports Network (MASN). Because the network is owned by the team, they can offer fans more access to the games and players than any other outlet.

We built the campaign around that idea of maximum access—and created a series of offbeat, memorable spots that actually led to a whole new nickname for outfielder Nick Markakis.

Click to play: The Screamer, :30 Radio

Click to play: Superstitious, :30 Radio

Click to play: Stats Guy, :30 Radio

Print Ad (click to view larger)

Outdoor Board (click to view larger)