Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.

Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.

Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]

Food and bowling go hand in hand. But sometimes, even the hungriest bowlers need an added incentive to partake of the snackage.

That’s why AMF asked Elevation to enhance the appeal of its food and beverage promotions by creating a series of high impact POP materials such as register toppers, monitor graphics and employee-worn promotional buttons. The items are simple, but eye-catching, and work to make mouths water between frames. [Click the image above to view items at a larger size]

Fiorucci Foods is maker of fine Italian specialty meats with a rich history of creating delicious products. When the company sought to launch Rostello—a new, flame-roasted ham product—they turned to Elevation for comprehensive creative development.

We created the product identity, tagline, consumer advertising, website, packaging design, POP materials and business-to-business advertising for the flavorful product. The launch of Rostello ham was such a success that Fiorucci has introduced a number of additions to the line of flame-roasted meats. [Click images to view work at a larger size]