Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.

Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.

Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]

McKesson Medical-Surgical is sponsoring their second annual Holiday Angels charity drive in support of homebound adults served by Meals on Wheels. Their goal is to collect 5,000 individual gifts, as well as cash donations.

Elevation has worked closely with McKesson to develop and implement this important promotion, which is poised to make a dramatic impact on the lives of our elderly and disabled neigbors in metro Richmond. Collection bins will be posted in nearly 50 Richmond-area CVS locations through December 7th. You can help by donating a variety of new, unwrapped, non-food gift items. For a complete list of suggested gifts, visit mowdelivers.com. We hope you’ll join us in being a holiday angel for Meals on Wheels this season!

UPDATE: Thanks to the genorosity of residents in the Richmond region, the Holiday Angels drive was a huge success—with over 5,600 individual gifts collected for Meals on Wheels clients. Congratulations to McKesson and its promotional partners, CVS and WTVR Channel 6!