To help promote Virginia529′s suite of college savings plans, Elevation created an “anti-mascot.” The Tuition Monster is our manifestation of the anxiety, fear and pressure that comes into the lives of parents as they start to consider their children’s futures. Of course, the Tuition Monster is easy to tame—if you’re prepared with a Virginia529 plan. The engaging campaign is already catching a lot of attention. Look for the Tuition Monster to begin making live appearances around the state soon.

Elevation recently launched a new television campaign for Virginia Credit Union. The spots use humor to focus on the anxiety many consumers feel after taking out a home or auto loan. The solution is for Virginians to check out Virginia Credit Union before they commit—because the credit union offers better rates and a level of personal service that ensures they get a loan they can actually live with.

The best work speaks for itself. We hope you’ll enjoy watching these spots for Virginia Green as much as we enjoyed making them.

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Elevation recently completed a corporate rebranding for Snagajob, repositioning this amazing business as “the world’s only company totally devoted to hourly workers and those who employ them.”

In addition to brand research and positioning, we developed the new brand promise, The Dream Begins With The Right Job; a comprehensive marketing plan; and a graphic platform to unify all Snagajob communications in both the B2B and B2C spaces.

Elevation also creates a wide range of marketing materials for Snagajob, including print advertising, online product demonstrations, direct mail and internet-based marketing, to name a few.

Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.

Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.

Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.

The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.

Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.