Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.

Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.

Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.

The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.

Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.

Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.

Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.

[Click image above to view larger banner]

When our friends at Venture Richmond asked if we could design and produce a giant–as in 30 feet high by 20 feet wide–banner to “poke a little fun” at national sports personality Dick Vitale in less than 24 hours, we answered: “HECK YEAH!” (well, something like that).

The banner above, of course, refers to pre-NCAA basketball tournament comments by Vitale that VCU didn’t deserve to be let into the field of competitors. The Rams made the Final 4, and the banner made national news. It was featured on SportsIllustrated.com, ESPN, Fox Sports and USA Today.

Vitale was a wonderful sport, contacting us and asking to work together to auction the banner to benefit pediatric cancer research. It’s a win-win for Richmond, the Rams, and a great cause.

St. Catherine’s–one of the nation’s leading schools for girls–is in the midst of a $35 million capital campaign. Elevation recently created a comprehensive campaign website in support of the campaign, which includes an overview video and additional explanatory videos which will be released throughout the course of the campaign. In addition to these materials, Elevation provided templates for other campaign communications and facilitated two major marketing research projects.

Click here to view the full site and overview video Elevation created for St. Catherine’s.