Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.

[Click image above to view larger banner]

When our friends at Venture Richmond asked if we could design and produce a giant–as in 30 feet high by 20 feet wide–banner to “poke a little fun” at national sports personality Dick Vitale in less than 24 hours, we answered: “HECK YEAH!” (well, something like that).

The banner above, of course, refers to pre-NCAA basketball tournament comments by Vitale that VCU didn’t deserve to be let into the field of competitors. The Rams made the Final 4, and the banner made national news. It was featured on SportsIllustrated.com, ESPN, Fox Sports and USA Today.

Vitale was a wonderful sport, contacting us and asking to work together to auction the banner to benefit pediatric cancer research. It’s a win-win for Richmond, the Rams, and a great cause.

St. Catherine’s–one of the nation’s leading schools for girls–is in the midst of a $35 million capital campaign. Elevation recently created a comprehensive campaign website in support of the campaign, which includes an overview video and additional explanatory videos which will be released throughout the course of the campaign. In addition to these materials, Elevation provided templates for other campaign communications and facilitated two major marketing research projects.

Click here to view the full site and overview video Elevation created for St. Catherine’s.

Elevation recently completed an extensive rebranding effort for the former International Hospital for Children which culminated in the introduction of the organization’s new name: World Pediatric Project. Elevation conducted extensive brand research, developed comprehensive brand positioning and messaging and created a graphic platform and relaunch materials for the 10-year old nonprofit. We produced the video above to introduce potential supporters to the organization and the powerful brand promise that we created for World Pediatric Project.

[To view the video, click the image above. Requires a Flash plug-in to view properly.]

Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.

Elevation is proud to be one of six firms in Richmond to collaborate with Venture Richmond and the VCU Brandcenter to launch a new, open source identity for Richmond: RVA Downtown. The effort is captured at RVACreates.com, and many more examples of how RVA is creative will be coming there in the year ahead.

We created the short video above to introduce the effort to the region, and to inspire everyone in our community to find new ways to be creative. We hope you will enjoy it.

[To view the video, click the image above. Requires a Flash plug-in to view properly.]