The Ukrop’s Monument Avenue 10K was recently named one of the the top 10 races in the country by USA Today. And with good reason! Its mix of running, costumes and music draws well over 30,000 participants — plus huge cheering crowds — each year.

Elevation captured the unique spirit of the event in a new campaign featuring foot puppets engaged in offbeat race scenarios. Four television commercials, (supported with print, outdoor and radio) make up the campaign, which is intended to increase registrations and excitement for the 2010 event.

The community will soon have a chance to create and submit their own “footage” as part of the campaign, too. Check back for details in the weeks ahead.

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The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,600 times—producing over 250,000 views in the weeks prior to the event!

The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercials, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]

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Sports Backers and Venture Richmond recently announced the creation of Dominion Riverrock—a new event that is designed to unite the community through a unique mix of sports, music and fun, set against the backdrop of Richmond’s downtown riverfront.

Elevation played a key role in helping these two organizations create the event. We developed its name and identity, as well as a complete branding platform and strategic marketing plan for what will become an annual celebration of Richmond riverlife.

UPDATED: Dominion Riverrock was a huge success–with over 10,000 participants the first night alone! Elevation’s promotional campaign included traditional and non-traditional elements, including social media and mobile marketing. Planning will begin soon on the second annual event, and we can’t wait to be a part of it again! [To view Elevation's Riverrock commercial, click the top image above. Requires a Flash plug-in to view properly. Click the image of the other work samples to view at a larger size.]

At Virginia Supportive Housing’s 20th anniversary celebration on November 20th, Elevation proudly unveiled a documentary film entitled “Stories of Hope” that captures how this impressive not-for-profit group is working toward ending homelessness in Virginia.

It’s an emotional piece filled with the stories of formerly homeless persons who now have stable incomes and housing thanks to the work of VSH.

This film was created for use in presentations about the group. It’s 14 minutes long, but is so engaging that it goes by in the blink of an eye. If you don’t have time to watch now, we encourage you to come back and view it later. It’s well worth your time. [The video above requires a Flash plug-in to view properly]