Elevation was recently named agency of record for Gumenick Properties, one of the premier builders of homes and apartment communities throughout the Southeast.

One of our team’s first tasks was to reintroduce current and potential residents of central Virginia to two of Gumenick’s top destinations—Monument Square and Grayson Hill.

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(click image to enlarge)

The websites above reflect the new brand positioning, look and feel we created for these extraordinary communities. Collateral and other advertising materials related to the developments will also launch soon.

For decades, residents of Virginia have eaten up (literally) White House Rolls—the tiny, delicious, perfect-for-everything roll made famous by Ukrop’s grocery stores. Now, Ukrop’s Homestyle Foods is taking White House Rolls to communities far outside of Virginia, with assistance from Elevation.

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In addition to designing the White House Rolls packaging, we created the new brand positioning, graphic platform, POP and other materials to promote the product. Visit the website above that we developed to support the fast-paced growth for The World’s Most Perfect Roll™.

Elevation recently launched a new television campaign for Virginia Credit Union. The spots use humor to focus on the anxiety many consumers feel after taking out a home or auto loan. The solution is for Virginians to check out Virginia Credit Union before they commit—because the credit union offers better rates and a level of personal service that ensures they get a loan they can actually live with.

Click here to view the embedded video.

Click here to view the embedded video.

The best work speaks for itself. We hope you’ll enjoy watching these spots for Virginia Green as much as we enjoyed making them.

Click here to view the embedded video.

Click here to view the embedded video.

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Elevation recently completed a corporate rebranding for Snagajob, repositioning this amazing business as “the world’s only company totally devoted to hourly workers and those who employ them.”

In addition to brand research and positioning, we developed the new brand promise, The Dream Begins With The Right Job; a comprehensive marketing plan; and a graphic platform to unify all Snagajob communications in both the B2B and B2C spaces.

Elevation also creates a wide range of marketing materials for Snagajob, including print advertising, online product demonstrations, direct mail and internet-based marketing, to name a few.

Click here to view the embedded video.

Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.

Click here to view the embedded video.

Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.

Elevation is pleased to announce the acquisition of Fultz Marketing.

Founded in 1994 by industry veteran Barbara Fultz, Fultz Marketing has a longstanding reputation for excellence in producing a wide range of marketing and advertising materials. “We’ve been working with Barbara and her team since we launched Elevation in 2001,” said Frank Gilliam, Elevation’s co-founder and co-creative director. “Our strengths have always matched perfectly with theirs, so this is really a perfect marriage.”

Fultz has been named Senior Vice President of Elevation, where she will continue to provide leadership to accounts including Alcoa Architectural Products, Camp BowWow, Capital One, LeClairRyan and Marriott International, among others. All of Fultz Marketing’s staff will also join the Elevation team at its headquarters at 9 West Main Street in Richmond, effective January 1, 2012.

“Elevation’s clients will benefit from the added depth of production experience that Barbara’s team brings to us,” said Aaron Dotson, Elevation’s co-founder and co-creative director. “And Fultz’s clients will benefit from Elevation’s extensive strategic and creative capabilities. We’re very enthusiastic about the growth opportunities this creates, not only for our combined client roster, but for our staff, too.”

“Joining Elevation is going to be great for my clients and my staff,” Fultz said. “Frank, Aaron and I have created dozens of successful campaigns together over the last ten years, and the chance to officially join forces is very exciting for all of us. We look forward to creating even more great work together in the years ahead.”

Elevation was named the Small Business Greater Richmond Employer of Choice in 2011. Barbara Fultz was named Ad Person of the Year by the Advertising Club of Richmond in 1998. Aaron Dotson and Frank Gilliam were named Ad Persons of the Year by the Advertising Club of Richmond in 2009.

Click here to view the embedded video.

Click here to view the embedded video.

Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.

The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.

Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.

At the Employer All Star Awards breakfast on May 4th, Elevation was named “Greater Richmond Area Employer of Choice” in the category of small businesses, joining Sheltering Arms Rehabilitation Hospital and VCU Health System as the top employers in the Richmond region who embody a set of honored principles, a defined culture and have satisfied employees. Click here for news coverage.

The awards are sponsored by Richmond SHRM, the Greater Richmond Chamber, and The Richmond Times-Dispatch. Elevation was also honored to be a finalist for the Community Involvement award, which recognizes employers who demonstrate stewardship through volunteering significant time and/or resources in support of charitable organizations, educational organizations, community service groups, and/or significant community projects or programs.

AIGA Richmond’s 6th Greater Richmond Awards for Design Excellence were held April 28th. The show, which is held every two years, recognizes the very best design work done in central Virginia — and Elevation was honored to take home three of the show’s top awards:

- “Judge’s Choice Award” for for our print campaign for UsedCameras.com
- “Best of Category” in Advertising for our print campaign for UsedCameras.com
- “Best of Category” in Web/Interactive for our video for World Pediatric Project

In addition, Elevation won merit awards for our work for the First Tee Richmond, Sports Backers, St. Christopher’s and Belmont Butchery.