Published in Virginia Business

Finding the Right Digital Solution Is No Corporate Fairy Tale

Once there was a data-based management firm that had fallen in love with Instagram and thought it presented the path to prosperity.

Problem was, no one wanted to see Instagrams of developers toiling in front of their computers in darkened rooms.

This company’s sweet spot was thought leadership and their understanding of how to solve complex data problems that were holding companies back. They began blogging instead about challenges they could help solve, and customers started to pay attention — a true happy ending.

Human nature is fallible, and when it comes to the newest technological advances in digital, companies often reach for the newest, shiniest object, without ever asking, “How can I best communicate the value of what we actually produce?”

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