Virginia Green

Respect the lawn

How does a regional lawncare company grow? With Elevation’s assistance, the answer is: fast. We developed an integrated marketing campaign that goes way beyond the expected “show-someone-spraying-chemicals-on-green-grass” approach of national companies to connect with customers on a more emotional level.

Our campaign features an unforgettable Jack Russell Terrier whose escapades remind us all of the joy that comes when you respect the lawn and hire Virginia Green.

The campaign has succeeded year over year for the client, and was winner of the silver award at the National Addy Awards in Austin, Texas.