[Click image above to view larger banner]
When our friends at Venture Richmond asked if we could design and produce a giant–as in 30 feet high by 20 feet wide–banner to “poke a little fun” at national sports personality Dick Vitale in less than 24 hours, we answered: “HECK YEAH!” (well, something like that).
The banner above, of course, refers to pre-NCAA basketball tournament comments by Vitale that VCU didn’t deserve to be let into the field of competitors. The Rams made the Final 4, and the banner made national news. It was featured on SportsIllustrated.com, ESPN, Fox Sports and USA Today.
Vitale was a wonderful sport, contacting us and asking to work together to auction the banner to benefit pediatric cancer research. It’s a win-win for Richmond, the Rams, and a great cause.
Category: Outdoor
St. Catherine’s–one of the nation’s leading schools for girls–is in the midst of a $35 million capital campaign. Elevation recently created a comprehensive campaign website in support of the campaign, which includes an overview video and additional explanatory videos which will be released throughout the course of the campaign. In addition to these materials, Elevation provided templates for other campaign communications and facilitated two major marketing research projects.
Click here to view the full site and overview video Elevation created for St. Catherine’s.
Category: Online, Video
Elevation recently completed an extensive rebranding effort for the former International Hospital for Children which culminated in the introduction of the organization’s new name: World Pediatric Project. Elevation conducted extensive brand research, developed comprehensive brand positioning and messaging and created a graphic platform and relaunch materials for the 10-year old nonprofit. We produced the video above to introduce potential supporters to the organization and the powerful brand promise that we created for World Pediatric Project.
[To view the video, click the image above. Requires a Flash plug-in to view properly.]
Category: Video
Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.
Category: Identity Development, Integrated Campaigns, POP & Packaging, Print, Video
Elevation is proud to be one of six firms in Richmond to collaborate with Venture Richmond and the VCU Brandcenter to launch a new, open source identity for Richmond: RVA Downtown. The effort is captured at RVACreates.com, and many more examples of how RVA is creative will be coming there in the year ahead.
We created the short video above to introduce the effort to the region, and to inspire everyone in our community to find new ways to be creative. We hope you will enjoy it.
[To view the video, click the image above. Requires a Flash plug-in to view properly.]
Category: Video
Capping two years of planning and development, Elevation and The Community Foundation recently launched GiveRichmond.org, a website that provides access to a wealth of information about the region’s nonprofit organizations, while facilitating donations to those organizations. Elevation pioneered the idea of GiveRichmond Giving Cards, which can be purchased through the site and given to friends and loved ones as a gift. The recipient then gets to choose which of over 300 local nonprofits receives the donation.
Elevation created the name and identity for GiveRichmond, as well as a comprehensive advertising campaign consisting of television, outdoor, online and radio ads. View the TV spot below:
Category: Identity Development, Integrated Campaigns, Television
