When MeadWestvaco needed to produce a dynamic piece of collateral to demonstrate the quality and flexibility of its line of Tango papers, it turned to Elevation to solve the creative challenge.

The result, which was introduced at the HOW Design Conference in Boston, is a gorgeous, 18-page, spiral-bound brochure packed with over a dozen specialty printing techniques, and several “pieces within the piece”—including POP displays, book covers, direct mail postcards, menus, posters and event tickets.

The Tango demonstration brochure is meant to impress a group of very-difficult-to-impress people: designers. Based on feedback from its recipients, it is a stunning success.

Click the image above to see more of the piece.

Elevation was recently named agency of record for Gumenick Properties, one of the premier builders of homes and apartment communities throughout the Southeast.

One of our team’s first tasks was to reintroduce current and potential residents of central Virginia to two of Gumenick’s top destinations—Monument Square and Grayson Hill.

(click image to enlarge)

(click image to enlarge)

The websites above reflect the new brand positioning, look and feel we created for these extraordinary communities. Collateral and other advertising materials related to the developments will also launch soon.

(click image to enlarge)

Elevation recently completed a corporate rebranding for Snagajob, repositioning this amazing business as “the world’s only company totally devoted to hourly workers and those who employ them.”

In addition to brand research and positioning, we developed the new brand promise, The Dream Begins With The Right Job; a comprehensive marketing plan; and a graphic platform to unify all Snagajob communications in both the B2B and B2C spaces.

Elevation also creates a wide range of marketing materials for Snagajob, including print advertising, online product demonstrations, direct mail and internet-based marketing, to name a few.

Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.

Tango Advantage is a coated cover paper from MWV’s Commercial Print business unit that delivers better ink holdout, smoothness, surface uniformity and runnability, with less mottling and fading than other competitors’ sheets. This enables printers and brand owners to achieve a higher level of success with their printed promotions.

Elevation handles marketing and advertising duties for Tango Advantage, including the creation of high-impact collateral packages like the one shown above. This kit contains a variety of printing techniques that Elevation carefully designed to show off the outstanding print capabilities of Tango Advantage.

Elevation has been agency of record for McKesson Medical-Surgical since 2009, and is proud to provide a comprehensive range of strategic planning, marketing and advertising services for this important division of the company listed at #14 on the Fortune 500.

We manage external and internal advertising and promotions for the division, which serves more than 300,000 customers in physician office, surgery centers, long-term care facilities and home care businesses across the country. From print and online advertising to brochures, sitelets and dynamic, Flash-driven sales presentations, there is no aspect of McKesson Medical Surgical marketing that Elevation doesn’t help create.