Collateral Projects

A New Brand for Ukrop’s

Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.


Igniting A Brand

Tango Advantage is a coated cover paper from MWV’s Commercial Print business unit that delivers better ink holdout, smoothness, surface uniformity and runnability, with less mottling and fading than other competitors’ sheets. This enables printers and brand owners to achieve a higher level of success with their printed promotions.

Elevation handles marketing and advertising duties for Tango Advantage, including the creation of high-impact collateral packages like the one shown above. This kit contains a variety of printing techniques that Elevation carefully designed to show off the outstanding print capabilities of Tango Advantage.


Empowering Healthcare

Elevation has been agency of record for McKesson Medical-Surgical since 2009, and is proud to provide a comprehensive range of strategic planning, marketing and advertising services for this important division of the company listed at #14 on the Fortune 500.

We manage external and internal advertising and promotions for the division, which serves more than 300,000 customers in physician office, surgery centers, long-term care facilities and home care businesses across the country. From print and online advertising to brochures, sitelets and dynamic, Flash-driven sales presentations, there is no aspect of McKesson Medical Surgical marketing that Elevation doesn’t help create.


Teeing Up Success

[Click the above image to view larger piece]

The First Tee of Richmond & Chesterfield recently asked Elevation to write and design a case statement to assist with its $2M capital campaign. The finished piece pairs striking photography with scorecards that show how young people involved with the program score a lifetime of rewards by developing strong values such as leadership, respect, discipline, confidence and responsibility.


Extending Mondial’s Global Reach

Mondial

With more than 9,800 employees in 28 countries on five continents, Mondial Assistance is one of the world’s largest providers of specialty insurance and assistance services. And when Mondial’s US headquarters needed a way to recruit new employees to join its unique, global team, they turned to Elevation to help.

We created a high impact brochure to tell the company’s story, integrating the messaging with trade show booth designs and other elements to aid recruitment efforts.

Elevation also provides assistance to Mondial with strategic planning, B2B advertising, direct mail and more.  [Click the image above to view the image at a larger size.]


Virginia Is For Business

Virginia has been ranked as one of the top states for business for years, thanks largely to the work of the great people at the Virginia Economic Development Partnership. Elevation recently designed VEDP’s website, www.yesvirginia.com. We also provided structural guidance for its impressive Virginia Scan tool that allows businesses to search through a range of data to find potential sites in the Commonwealth.

In addition, Elevation handled collateral development to boost VEDP’s international presence. The brochure we created (pictured above; click image for larger view) was translated and printed in eight separate versions to serve markets in Europe and Asia.