Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.

Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.

Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.

Capping two years of planning and development, Elevation and The Community Foundation recently launched GiveRichmond.org, a website that provides access to a wealth of information about the region’s nonprofit organizations, while facilitating donations to those organizations. Elevation pioneered the idea of GiveRichmond Giving Cards, which can be purchased through the site and given to friends and loved ones as a gift. The recipient then gets to choose which of over 300 local nonprofits receives the donation.

Elevation created the name and identity for GiveRichmond, as well as a comprehensive advertising campaign consisting of television, outdoor, online and radio ads. View the TV spot below:

In 2009, Elevation helped Sports Backers and Venture Richmond create Dominion Riverrock, Richmond’s annual celebration of active riverlife. Our work included naming, identity development and brand strategy for the event, as well as creating the marketing plan and implementing all advertising components. This year, the event returns with even bigger thrills—and we’re pleased to be part of the action again! Make your plans to attend Dominion Riverrock May 14-15 on Brown’s Island.

[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]

[Click the image above to view direct mail pieces at a larger size.]

Elevation recently completed strategic marketing planning for and implementation of an admissions campaign for St. Christopher’s School–a college preparatory school for boys from junior kindergarten through 12th grade.

The integrated campaign includes a series of direct mail pieces with personalized URL response mechanisms, online display and contextual-based advertising, and television support.

St. Christopher’s selected Elevation as its marketing partner in July. Additional creative work in preparation for the school’s upcoming centennial celebration is currently underway.

[Click the image above to view direct mail pieces at a larger size.]