Elevation was recently named agency of record for Gumenick Properties, one of the premier builders of homes and apartment communities throughout the Southeast.

One of our team’s first tasks was to reintroduce current and potential residents of central Virginia to two of Gumenick’s top destinations—Monument Square and Grayson Hill.

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The websites above reflect the new brand positioning, look and feel we created for these extraordinary communities. Collateral and other advertising materials related to the developments will also launch soon.

For decades, residents of Virginia have eaten up (literally) White House Rolls—the tiny, delicious, perfect-for-everything roll made famous by Ukrop’s grocery stores. Now, Ukrop’s Homestyle Foods is taking White House Rolls to communities far outside of Virginia, with assistance from Elevation.

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In addition to designing the White House Rolls packaging, we created the new brand positioning, graphic platform, POP and other materials to promote the product. Visit the website above that we developed to support the fast-paced growth for The World’s Most Perfect Roll™.

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Elevation recently completed a corporate rebranding for Snagajob, repositioning this amazing business as “the world’s only company totally devoted to hourly workers and those who employ them.”

In addition to brand research and positioning, we developed the new brand promise, The Dream Begins With The Right Job; a comprehensive marketing plan; and a graphic platform to unify all Snagajob communications in both the B2B and B2C spaces.

Elevation also creates a wide range of marketing materials for Snagajob, including print advertising, online product demonstrations, direct mail and internet-based marketing, to name a few.

Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.

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Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.

Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.