Capping two years of planning and development, Elevation and The Community Foundation recently launched GiveRichmond.org, a website that provides access to a wealth of information about the region’s nonprofit organizations, while facilitating donations to those organizations. Elevation pioneered the idea of GiveRichmond Giving Cards, which can be purchased through the site and given to friends and loved ones as a gift. The recipient then gets to choose which of over 300 local nonprofits receives the donation.

Elevation created the name and identity for GiveRichmond, as well as a comprehensive advertising campaign consisting of television, outdoor, online and radio ads. View the TV spot below:

In 2009, Elevation helped Sports Backers and Venture Richmond create Dominion Riverrock, Richmond’s annual celebration of active riverlife. Our work included naming, identity development and brand strategy for the event, as well as creating the marketing plan and implementing all advertising components. This year, the event returns with even bigger thrills—and we’re pleased to be part of the action again! Make your plans to attend Dominion Riverrock May 14-15 on Brown’s Island.

[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]

[Click the image above to view direct mail pieces at a larger size.]

Elevation recently completed strategic marketing planning for and implementation of an admissions campaign for St. Christopher’s School–a college preparatory school for boys from junior kindergarten through 12th grade.

The integrated campaign includes a series of direct mail pieces with personalized URL response mechanisms, online display and contextual-based advertising, and television support.

St. Christopher’s selected Elevation as its marketing partner in July. Additional creative work in preparation for the school’s upcoming centennial celebration is currently underway.

[Click the image above to view direct mail pieces at a larger size.]

How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.

Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]

Elevation recently launched a new campaign for Virginia Credit Union to build on this financial institution’s longtime commitment to helping its members save money.

The Save Smart campaign provides consumers with a wealth of easy, money-saving tips that can make a financial impact on individuals and their families. These tips are distributed via television, radio and online advertisements that link consumers to a dedicated Save Smart website that Elevation created with Virginia Credit Union to provide access to more in-depth savings tools and advice.

Consumers are encouraged to submit and share their own money-saving advice through the site’s blog, which will distribute the new tips through social networks. [To view 3 of the 12 television-based tips, click the image above. Requires a Flash plug-in to view properly.]

http://www.elevationadvertising.com/wp-content/uploads/2009/05/LGB_BLive.flv

The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,600 times—producing over 250,000 views in the weeks prior to the event!

The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercials, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]