Ukrop’s Homestyle Foods — the company formed after the sale of the popular chain of Ukrop’s grocery stores — is committed to nourishing families and communities by providing outstanding, homemade foods that bring people together around the table. Elevation recently helped the company name, develop and launch a new brand for its many prepared food options.

Good Meadow Homemades was inspired by the Ukrop’s own history. The family came to the United States from the then-Czechoslovakian village of Dobrá Niva (meaning “Good Meadow”) over 100 years ago, bringing with them a tradition of gathering everyone around the table to share a daily meal.

Elevation created the identity, brand messaging, collateral materials, website, packaging designs, in-store POP displays, and a wide range of other promotional materials to support the launch of the brand. We continue to develop even more promotional items for Good Meadow and Ukrop’s Homestyle Foods as the “new” company continues to grow.

Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.

Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.

Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.

Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]

Food and bowling go hand in hand. But sometimes, even the hungriest bowlers need an added incentive to partake of the snackage.

That’s why AMF asked Elevation to enhance the appeal of its food and beverage promotions by creating a series of high impact POP materials such as register toppers, monitor graphics and employee-worn promotional buttons. The items are simple, but eye-catching, and work to make mouths water between frames. [Click the image above to view items at a larger size]

Fiorucci Foods is maker of fine Italian specialty meats with a rich history of creating delicious products. When the company sought to launch Rostello—a new, flame-roasted ham product—they turned to Elevation for comprehensive creative development.

We created the product identity, tagline, consumer advertising, website, packaging design, POP materials and business-to-business advertising for the flavorful product. The launch of Rostello ham was such a success that Fiorucci has introduced a number of additions to the line of flame-roasted meats. [Click images to view work at a larger size]