Elevation recently launched a comprehensive campaign to promote MWV’s new MWare line of sustainable foodservice packaging. We not only developed the name for the MWare line of products, but also created a series of high impact dimensional mailers that feature samples of the packaging. These pieces have a call to action to visit the company’s website to view a short video written and produced by Elevation. The campaign also included extensive print and online advertising elements.

The Ukrop’s Monument Avenue 10K was recently named one of the the top 10 races in the country by USA Today. And with good reason! Its mix of running, costumes and music draws well over 30,000 participants — plus huge cheering crowds — each year.

Elevation captured the unique spirit of the event in a new campaign featuring foot puppets engaged in offbeat race scenarios. Four television commercials, (supported with print, outdoor and radio) make up the campaign, which is intended to increase registrations and excitement for the 2010 event.

The community will soon have a chance to create and submit their own “footage” as part of the campaign, too. Check back for details in the weeks ahead.

[Click the image above to view print ads at a larger size.]

Elevation recently launched a new branding campaign for AMF Bakery Systems—the world’s leading manufacturer of high speed baking equipment for high volume bakeries.

The campaign, which is running in a wide range of baking industry trade publications, debuts the company’s new brand positioning. Elevation’s Fresh Thinking messaging platform addresses both AMF’s approach to product development and support services, as well as its drive to alleviate downtime for its bakery customers.

Since bakeries create perishable products, problems with any piece of equipment can have a drastic impact on profitability. Fresh Thinking reminds customers that every decision AMF makes revolves around keeping their products fresh and their profits protected.

How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.

Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]

Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.

Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.

Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]

Virginia Abrasives is one of the nation’s leading manufacturers and distributors of sandpaper products, bonded abrasive cutting wheels and grinding discs, and diamond abrasive tools. Their products are marketed to rental equipment dealers, professional wood floor sanders, and concrete floor sanding professionals.

Elevation is helping the company heighten the impact of its advertising by building a brand based on Real Grit—a position that reflects the company’s focus on providing quality abrasive products with a higher level of personalized service than any other manufacturer. The ads above demonstrate the refreshing honesty of the Virginia Abrasives’ brand voice, and how we’re using it to cut through the clutter of traditional trade advertising.

[Click image above to view ads at a larger size]