Natralock paperboard security packaging is an alternative, renewable solution to traditional plastic clamshell packaging that uses 50-60% less plastic on average—while also improving the consumer’s experience. Elevation handled the strategic positioning, creative development and media planning and placement for the launch of this innovative product.

The work has been recognized repeatedly by trade publications as “the most memorable advertising in the publication” according to independent readership surveys. In fact, a recent reader study by Brand Packaging determined that the campaign led MWV to be ranked as the #1 advertiser in terms of overall awareness. 70% of all readers noticed the ad, and 61% reported reading it. Best of all, 10% of readers contacted an MWV salesperson to learn more about Natralock. [Click the images above to view ads at a larger size]

After a successful celebration of our nation’s 400th Anniversary in 2007, America’s Historic Triangle sought to develop a campaign that would keep visitors coming to Williamsburg, Jamestown and Yorktown throughout 2008.

Our integrated campaign consists of television, print, radio and online executions that are running in multiple states to remind families that the only way to fully understand the American story is to see its beginnings for yourself. [The video above requires a Flash plug-in to view properly. Click the image above to view print ad at a larger size.]

Click to play: The Story of Cinderella, :30 Radio

Click to play: The Story of Peter Pan, :30 Radio

Click to play: The Story of Alice in Wonderland, :30 Radio

Working closely with our friends from The Martin Agency’s sports marketing arm, Elevation created an integrated campaign for the Mid-Atlantic Sports Network (MASN). Because the network is owned by the team, they can offer fans more access to the games and players than any other outlet.

We built the campaign around that idea of maximum access—and created a series of offbeat, memorable spots that actually led to a whole new nickname for outfielder Nick Markakis.

Click to play: The Screamer, :30 Radio

Click to play: Superstitious, :30 Radio

Click to play: Stats Guy, :30 Radio

Print Ad (click to view larger)

Outdoor Board (click to view larger)