Natralock paperboard security packaging is an alternative, renewable solution to traditional plastic clamshell packaging that uses 50-60% less plastic on average—while also improving the consumer’s experience. Elevation handled the strategic positioning, creative development and media planning and placement for the launch of this innovative product.

The work has been recognized repeatedly by trade publications as “the most memorable advertising in the publication” according to independent readership surveys. In fact, a recent reader study by Brand Packaging determined that the campaign led MWV to be ranked as the #1 advertiser in terms of overall awareness. 70% of all readers noticed the ad, and 61% reported reading it. Best of all, 10% of readers contacted an MWV salesperson to learn more about Natralock. [Click the images above to view ads at a larger size]

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For kids, play is the path to learning. That’s why the Children’s Museum of Richmond creates an environment that lets children pretend, build, climb and explore—so they can develop life skills and come to understand the world around them, while having a great time! Elevation created a new television campaign for the museum to coincide with the grand opening of the CMoR Town Square.

The spot reflects the spirit of fun and imagination that the museum strives to provide. Oh, and it’s pretty catchy, too… to maximize the impact of this nonprofit organization’s media buy. The only thing more fun than making the campaign is a trip to the Children’s Museum with your kids. [The video above requires a Flash plug-in to view properly]

We’re proud to have been Virginia Credit Union’s advertising partner for years. It’s a great organization that’s wholly committed to the financial well-being of its members—and they provide a level of personalized service that is simply unheard of in our regional banking industry.

The more we talked with members, the more we understood their passion for Virginia Credit Union. So, we built the advertising around them. Using real members sharing their candid impressions of Virginia Credit Union cuts to the heart of this longstanding brand. Their message of stability and service is both timeless and timely. As other banks merge, close or seek bailouts, Virginia Credit Union remains stable and strong, helping its members make financial progress together. [The video above requires a Flash plug-in to view properly]