To help promote Virginia529′s suite of college savings plans, Elevation created an “anti-mascot.” The Tuition Monster is our manifestation of the anxiety, fear and pressure that comes into the lives of parents as they start to consider their children’s futures. Of course, the Tuition Monster is easy to tame—if you’re prepared with a Virginia529 plan. The engaging campaign is already catching a lot of attention. Look for the Tuition Monster to begin making live appearances around the state soon.

Elevation recently launched a new television campaign for Virginia Credit Union. The spots use humor to focus on the anxiety many consumers feel after taking out a home or auto loan. The solution is for Virginians to check out Virginia Credit Union before they commit—because the credit union offers better rates and a level of personal service that ensures they get a loan they can actually live with.

The best work speaks for itself. We hope you’ll enjoy watching these spots for Virginia Green as much as we enjoyed making them.

Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.

Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.

Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.

The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.

Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.

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Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.