Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.

Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.

Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.

The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.

Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.

Elevation recently launched a campaign for Virginia Credit Union that featured its members in an innovative new way. The idea was to cast real members through an American Idol-style audition process, then have them record an original song, learn choreography from professional dancers, then have them perform the song in a commercial that has all the light fun and charm of the popular TV show, Glee.

Over 77 members auditioned for 24 slots. Elevation developed an extensive social media effort around the campaign, including launching a “Choose The Final Star” contest that helped triple the Credit Union’s fan base on Facebook in just two weeks.

We were impressed by the talents of our “everyday people” stars, and think you will be, too. Click here for a behind-the-scenes story of the campaign.

Capping two years of planning and development, Elevation and The Community Foundation recently launched GiveRichmond.org, a website that provides access to a wealth of information about the region’s nonprofit organizations, while facilitating donations to those organizations. Elevation pioneered the idea of GiveRichmond Giving Cards, which can be purchased through the site and given to friends and loved ones as a gift. The recipient then gets to choose which of over 300 local nonprofits receives the donation.

Elevation created the name and identity for GiveRichmond, as well as a comprehensive advertising campaign consisting of television, outdoor, online and radio ads. View the TV spot below:

In 2009, Elevation helped Sports Backers and Venture Richmond create Dominion Riverrock, Richmond’s annual celebration of active riverlife. Our work included naming, identity development and brand strategy for the event, as well as creating the marketing plan and implementing all advertising components. This year, the event returns with even bigger thrills—and we’re pleased to be part of the action again! Make your plans to attend Dominion Riverrock May 14-15 on Brown’s Island.

[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]

Elevation recently completed work on a new television commercial for Busch Gardens in Williamsburg, Virginia. To view the spot, click the image above. Requires a Flash plug-in to view properly.