Virginia 529

Tuition is a monster

On some level, every parent knows they should be saving for college. Yet it’s easy to look at those cherubic little faces and think “No rush, I have plenty of time.” The truth is, college tuition costs are on an atmospheric rise, and it’s imperative for parents to start saving as quickly as possible.

Elevation worked with Virginia 529 to create a unique strategy for personifying the anxiety of college savings. His name is Tuition Monster. This annoying character comes into a family’s life once a child is born, and stays there until the child goes off to college. Yet parents can remove the Tuition Monster from their lives simply by opening a Virginia 529 college savings account and starting to save regularly.

The campaign, which extends through all media as well as social, has been significantly successful for Virginia 529. View the complete Tuition Monster Case Study.