Our team has created mouthwatering point of purchase materials for Quiznos – one of the fastest-growing companies in America – for stores across the nation and overseas.
Our Quiznos Brand Book and Graphic Manual set the standard for all marketing ideas for new products. Bold, feisty, fun signs and more – including menu board translights, table tent cards and oversize posters with die-cut extensions – were created to support special promotions and everyday menu items. All items were produced monthly and sent to stores along with precise instructions on proper placement.
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Category: Integrated Campaigns, POP & Packaging
From the Rocky Mountains all the way to Florida, people rely on Village Inn for great food and friendly service. That’s why the chain of more than 200 restaurants relied on us to help engage longtime customers – and create new ones.
From soup to nuts, we handled all aspects of marketing for Village Inn. We bolstered the brand inside the restaurants with mouthwatering menus, eye-catching posters, tent cards, T-shirts, pie packages and other point-of-purchase materials. Customers outside the restaurants were reached with colorful, freestanding inserts, direct mail, outdoor boards, and radio and TV ads.
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Category: Integrated Campaigns, POP & Packaging
Named one of the best races in the country by USA Today, the Ukrop’s Monument Avenue 10K features over 40,000 participants, plus costumed runners, spirit groups, party stops, live music and much more. It’s truly a community event, with people from all walks of life coming together to enjoy a day of fun and physical activity along one of the most beautiful race courses in America.
Elevation created the television commercial above to promote this year’s race. Nearly 100 volunteers brought our theme—10K Together—to life over the course of a two day shoot. Their dedication, along with that of our creative teams and production partners, made this fresh and fun spot possible. We hope you agree that it captures the spirit of this one-of-a-kind event.
Category: Television
Elevation is pleased to announce the acquisition of Fultz Marketing.
Founded in 1994 by industry veteran Barbara Fultz, Fultz Marketing has a longstanding reputation for excellence in producing a wide range of marketing and advertising materials. “We’ve been working with Barbara and her team since we launched Elevation in 2001,” said Frank Gilliam, Elevation’s co-founder and co-creative director. “Our strengths have always matched perfectly with theirs, so this is really a perfect marriage.”
Fultz has been named Senior Vice President of Elevation, where she will continue to provide leadership to accounts including Alcoa Architectural Products, Camp BowWow, Capital One, LeClairRyan and Marriott International, among others. All of Fultz Marketing’s staff will also join the Elevation team at its headquarters at 9 West Main Street in Richmond, effective January 1, 2012.
“Elevation’s clients will benefit from the added depth of production experience that Barbara’s team brings to us,” said Aaron Dotson, Elevation’s co-founder and co-creative director. “And Fultz’s clients will benefit from Elevation’s extensive strategic and creative capabilities. We’re very enthusiastic about the growth opportunities this creates, not only for our combined client roster, but for our staff, too.”
“Joining Elevation is going to be great for my clients and my staff,” Fultz said. “Frank, Aaron and I have created dozens of successful campaigns together over the last ten years, and the chance to officially join forces is very exciting for all of us. We look forward to creating even more great work together in the years ahead.”
Elevation was named the Small Business Greater Richmond Employer of Choice in 2011. Barbara Fultz was named Ad Person of the Year by the Advertising Club of Richmond in 1998. Aaron Dotson and Frank Gilliam were named Ad Persons of the Year by the Advertising Club of Richmond in 2009.
Elevation recently launched a new campaign for Duke’s Mayonnaise, one of the South’s most beloved brands. The television spots (viewable above) feature stories of how Duke’s smooth and creamy mayonnaise brings one-of-a-kind flavor to food.
The campaign is part of an effort by The C.F. Sauer Company to expand Duke’s presence throughout the U.S. to compete with the national brands.
Elevation was awarded creative duties for The C.F. Sauer company in early 2011. Our work is focused on the condiment maker’s three key brands: Duke’s Mayonnaise, Sauer’s Everyday Spices, and a gourmet line of spice blends, The Spice Hunter.
Category: Television
At the Employer All Star Awards breakfast on May 4th, Elevation was named “Greater Richmond Area Employer of Choice” in the category of small businesses, joining Sheltering Arms Rehabilitation Hospital and VCU Health System as the top employers in the Richmond region who embody a set of honored principles, a defined culture and have satisfied employees. Click here for news coverage.
The awards are sponsored by Richmond SHRM, the Greater Richmond Chamber, and The Richmond Times-Dispatch. Elevation was also honored to be a finalist for the Community Involvement award, which recognizes employers who demonstrate stewardship through volunteering significant time and/or resources in support of charitable organizations, educational organizations, community service groups, and/or significant community projects or programs.
