January 29th, 2010
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The Virginia College Savings Plan offers four flexible programs that help parents save for college. Elevation has handled creative duties for VCSP for years, and recently completed a new campaign of four television commercials.
The campaign includes a general promotion for the agency, as well as commercials for the Virginia Prepaid Education Program, the Virginia Education Savings Trust and the CollegeWealth program.
The spots are airing statewide now. Look for the commercial to be featured during the Super Bowl broadcast on February 7th.
[To view the commercial, click the image above. Requires a Flash plug-in to view properly.]
January 5th, 2010
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The Ukrop’s Monument Avenue 10K was recently named one of the the top 10 races in the country by USA Today. And with good reason! Its mix of running, costumes and music draws well over 30,000 participants — plus huge cheering crowds — each year.
Elevation captured the unique spirit of the event in a new campaign featuring foot puppets engaged in offbeat race scenarios. Four television commercials, (supported with print, outdoor and radio) make up the campaign, which is intended to increase registrations and excitement for the 2010 event.
The community will soon have a chance to create and submit their own “footage” as part of the campaign, too. Check back for details in the weeks ahead.
[To view Elevation's four Ukrop's Monument Avenue 10K commercials, click the image above. Requires a Flash plug-in to view properly. For a larger view of some of the many feet puppets we created, click the banner image above.]
November 17th, 2009
With more than 9,800 employees in 28 countries on five continents, Mondial Assistance is one of the world’s largest providers of specialty insurance and assistance services. And when Mondial’s US headquarters needed a way to recruit new employees to join its unique, global team, they turned to Elevation to help.
We created a high impact brochure to tell the company’s story, integrating the messaging with trade show booth designs and other elements to aid recruitment efforts.
Elevation also provides assistance to Mondial with strategic planning, B2B advertising, direct mail and more. [Click the image above to view the image at a larger size.]
October 6th, 2009
Elevation recently completed strategic marketing planning for and implementation of an admissions campaign for St. Christopher’s School–a college preparatory school for boys from junior kindergarten through 12th grade.
The integrated campaign includes a series of direct mail pieces with personalized URL response mechanisms, online display and contextual-based advertising, and television support.
St. Christopher’s selected Elevation as its marketing partner in July. Additional creative work in preparation for the school’s upcoming centennial celebration is currently underway.
[Click the image above to view direct mail pieces at a larger size.]
August 18th, 2009
Elevation recently launched a new branding campaign for AMF Bakery Systems—the world’s leading manufacturer of high speed baking equipment for high volume bakeries.
The campaign, which is running in a wide range of baking industry trade publications, debuts the company’s new brand positioning. Elevation’s Fresh Thinking messaging platform addresses both AMF’s approach to product development and support services, as well as its drive to alleviate downtime for its bakery customers.
Since bakeries create perishable products, problems with any piece of equipment can have a drastic impact on profitability. Fresh Thinking reminds customers that every decision AMF makes revolves around keeping their products fresh and their profits protected.
[Click the image above to view print ads at a larger size.]
August 17th, 2009
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As the Mid-Atlantic’s prime destination for contemporary furnishings and accessories, LaDifférence offers a shopping experience like no other. So when LaDiff decides to have a sale, it needs advertising to match.
That’s where Elevation comes in. We work as an extension of LaDiff’s talented internal marketing team to develop television advertising—like the Seating Sale spot featured here—and also provide consulting for social media, online advertising and other special marketing projects.
[To view Elevation's LaDiff commercial, click the image above. Requires a Flash plug-in to view properly.]
June 29th, 2009
How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.
Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]
June 9th, 2009
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Elevation recently launched a new campaign for Virginia Credit Union to build on this financial institution’s longtime commitment to helping its members save money.
The Save Smart campaign provides consumers with a wealth of easy, money-saving tips that can make a financial impact on individuals and their families. These tips are distributed via television, radio and online advertisements that link consumers to a dedicated Save Smart website that Elevation created with Virginia Credit Union to provide access to more in-depth savings tools and advice.
Consumers are encouraged to submit and share their own money-saving advice through the site’s blog, which will distribute the new tips through social networks. [To view 3 of the 12 television-based tips, click the image above. Requires a Flash plug-in to view properly.]
May 21st, 2009
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The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,600 times—producing over 250,000 views in the weeks prior to the event!
The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercials, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]
May 1st, 2009
Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.
Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.
Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]
