How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.
Print ads, online banner ads and direct mail were created around the idea that while the cameras are used, they’re not “used up”—thus providing potential purchasers with great equipment at a great value. The campaign manages to feature product very prominently, while infusing it with an attitude that is both honest and engaging. [Click the image above to view print ads at a larger size.]
Elevation recently launched a new campaign for Virginia Credit Union to build on this financial institution’s longtime commitment to helping its members save money.
The Save Smart campaign provides consumers with a wealth of easy, money-saving tips that can make a financial impact on individuals and their families. These tips are distributed via television, radio and online advertisements that link consumers to a dedicated Save Smart website that Elevation created with Virginia Credit Union to provide access to more in-depth savings tools and advice.
Consumers are encouraged to submit and share their own money-saving advice through the site’s blog, which will distribute the new tips through social networks. [To view 3 of the 12 television-based tips, click the image above. Requires a Flash plug-in to view properly.]
The hugely popular Butterflies LIVE! exhibit is back at Lewis Ginter Botanical Garden, and Elevation is promoting the event through an integrated campaign of television, outdoor, print and social media. In fact, the widget that we launched for the Garden in January 2009 has been installed over 3,000 times—producing over 25,000 views in the weeks prior to the event!
The event runs through October 11th. Make your plans to attend today. [To view Elevation's Butterflies LIVE! commercial, click the image above. Requires a Flash plug-in to view properly. Click image above to view the outdoor board at a larger size.]
Elevation is handling in-park marketing duties for two of the nation’s most popular theme parks, Busch Gardens and Water Country USA.
Work began in January with the development of a comprehensive plan aimed at communicating pass upgrades, special events and other opportunities to guests within the park environments. Elevation then developed and installed all related creative materials, including in-park signage, price boards, banners and other clutter-busting tactics designed to reach theme park visitors in unexpected ways.
Check back for more examples of this unique, ongoing campaign in the weeks ahead, as additional elements are unveiled throughout the summer. [Click the image above to see these banners at a larger size]
Sports Backers and Venture Richmond recently announced the creation of Dominion Riverrock—a new event that is designed tounite the community through a unique mix of sports, music and fun, set against the backdrop of Richmond’s downtown riverfront.
Elevation played a key role in helping these two organizations create the event. We developed its name and identity, as well as a complete branding platform and strategic marketing plan for what will become an annual celebration of Richmond riverlife.
UPDATED: Dominion Riverrock was a huge success–with over 10,000 participants the first night alone! Elevation’s promotional campaign included traditional and non-traditional elements, including social media and mobile marketing. Planning will begin soon on the second annual event, and we can’t wait to be a part of it again! [To view Elevation's Riverrock commercial, click the image above. Requires a Flash plug-in to view properly.]
Elevation took home the top award for advertising in the GRADE Awards on March 20th. Sponsored by the Richmond chapter of the American Institute of Graphic Artists, GRADE (Greater Richmond Awards for Design Excellence) recognize the best creative work created in central Virginia over the last two years.
Elementary School Musical—a commercial Elevation created for the Virginia College Savings Plan—took the Best of Advertising award. Judges noted that the strength of the overall concept, saying “the lighting, the schoolroom piano and the smart editing make for an entertaining but eye opening spot.”
This is third major recognition for the commercial, which also took the Gold in the 2008 Richmond Show, as well as a Telly. The award marks the third time Elevation has won the best of advertising category in the GRADE Awards’ five-show history.
After months of strategic marketing planning, Elevation has launched a multi-faceted campaign in support of the opening of Williamsburg Health Evaluation Center—the East Coast’s premiere destination for executive-level health evaluation.
Unlike traditional physicals that just scratch the surface of evaluating the health of a patient, Williamsburg Health Evaluation Center offers comprehensive, state-of-the-art screenings in an exceptionally private setting. The Center caters to the special needs of C-Level executives and others seeking in-depth, one-on-one analysis and advice from world-class doctors.
Elevation’s campaign, which launched March 1, features a mix of broadcast, print, direct mail and digital elements, and is targeted in five major East Coast markets. [Click image above to view ads at a larger size]
In preparation for Lewis Ginter Botanical Garden’s upcoming Butterflies LIVE! event, Elevation created the widget above for use on Facebook pages, blogs, etc.
This little blue-winged beauty is spreading like wildfire! Over 3,000 people have added it to their sites, and more than 25,000 unique viewers have clicked the widget to see the wings flap. Most importantly, they’ve followed the embedded link to visit Lewis Ginter’s website for more information.
It’s one example of the many ways Elevation is helping our clients take advantage of social media. Oh, and we’d love you to install the widget, too! Just click Get & Share to add it to your own page, and spread the news about this great event.
Virginia Abrasives is one of the nation’s leading manufacturers and distributors of sandpaper products, bonded abrasive cutting wheels and grinding discs, and diamond abrasive tools. Their products are marketed to rental equipment dealers, professional wood floor sanders, and concrete floor sanding professionals.
Elevation is helping the company heighten the impact of its advertising by building a brand based on Real Grit—a position that reflects the company’s focus on providing quality abrasive products with a higher level of personalized service than any other manufacturer. The ads above demonstrate the refreshing honesty of the Virginia Abrasives’ brand voice, and how we’re using it to cut through the clutter of traditional trade advertising.
TOP: I have a passion for SPCA Pets, as pictured in Elevation’s 2009 desk calendar. Original artwork by Elevation’s Dana Craig Zirkle. BOTTOM: I have a passion for WORDS, as pictured in Elevation’s 2009 desk calendar. Original artwork by Elevation’s Amy Favreau.
How would a used camera sell itself? That was the question Elevation’s creative team explored when we were recently asked to develop an integrated campaign to promote UsedCameras.com as a prime destination for purchasing photographic equipment.
