OVERVIEW

We take brands higher

Headquartered in Richmond, Virginia, Elevation is an integrated marketing firm dedicated to elevating the brands of our clients through creative and strategic excellence. Founded in 2001 by principals Frank Gilliam and Aaron Dotson, Elevation delivers a higher level of thinking and a higher level of service—helping our clients achieve a higher level of success.

Elevation has built a national reputation for excellence based on five core strengths:

  1. We ask good questions
  2. We understand the delicate balance between “brand” and “promotion”
  3. We get it—and get it fast
  4. We believe in the power of simplicity
  5. We are design-centric

Contact us today to learn more about our experience, our team and how we can help elevate your brand.

Elevation front

CAPABILITIES

 

Elevation delivers insight and integration throughout all levels of advertising. From broadcast to digital and print, our team of strategic planners and content creators seek new solutions to advertising’s age old problem: how can we deliver a compelling story to the right audience at the right time.
Brand identity goes far beyond logos, fonts and colors. Elevation excels at uncovering the unique messaging and core values at the heart of companies and organizations. Then our strategic creative team brings that brand to life in ways that bring consistency and connectivity to customers across all channels.
When the world is a blank canvas, creativity becomes your friend, not your foe. A compelling visual experience elevates customer perceptions and enhances the chances of success. Elevation emphasizes a clean and sophisticated design style that is consistent throughout our client roster yet distinctly different from brand to brand.
Content marketing delivers the ability to attract and convert—making it a powerful tool in a search intensive world. Elevation develops content with a clear purpose, drawing buyers in by helping them solve a challenge, then demonstrating our clients’ knowledge and expertise to convert visits to conversations.
Engage-ability. Track-ability. Scale-ability. We love the ability of digital to deliver the right audience at the right time with the content that drives action. We combine our digital team’s strategic capabilities with our creative team’s expertise to deliver the art and science of digital—whether that’s for search, social, display or site development.
In the new world of media, every communication becomes more targeted. Our one-on-one marketing experience ranges from traditional mail and email programs to complex lead generation and nurture programs that build relationships with potential customers before, during and after the sale.
Analytics tools provide a wealth of information. The challenge is selecting which data will best move the needle. Our team combines both online and offline programs to provide a holistic view of results and opportunities—from site assessments and competitive reviews to analytics dashboards and ROI analysis.
A company’s people are the heart of every product and every service. They are not just brand ambassadors—they are the brand itself. We build brands from the inside out, which means we develop integrated employee communications efforts into each and every marketing program.
When you get a better handle on the customer’s path to purchase, you get a better handle on closing the sale. With our insights into shopper behavior and marketing analytics, we can give you leverage on the shelf—and at every point prior.
Great products and services are only successful if you can convince customers to purchase them. Elevation creates careful promotional strategies that work together with your marketing campaign to get your brand in more customer’s hands—over and over and over again.

CLIENTS

  • Afton Chemical
  • Baskervill
  • Bon Secours
  • Capital One
  • Children’s Museum
  • Duke’s Mayonnaise
  • Heritage Wealth Advisors
  • James River Association
  • LaDiff
  • Lewis Ginter Botanical Garden
  • Marriott International
  • Martinsville Speedway
  • The Original Muck® Boot Company
  • National D-Day Memorial
  • Thomas Jefferson’s Poplar Forest
  • Euroclassics Porsche
  • Quarles
  • Sarcoxie Nursery
  • St. Christopher’s School
  • Smithfield Foods
  • Sauer’s Spices & Extracts
  • Silgan Dispensing
  • Smithfield
  • Swedish Match
  • DuPont™ Tyvek®
  • the valentine
  • Virginia 529
  • Virgina Green Lawn Care
  • Virginia Credit Union
  • Virginia Tourism Corp.
people

PEOPLE

600

Aaron Dotson

Principal, Executive Creative Officer

He creates, builds and sells, sells, sells brands. A strategist and professor with a passion for storytelling who still loves the title “copywriter.” Recipient of the Richmond Ad Club’s highest honor: Advertising Person of the Year.

600

Frank Gilliam

Principal, Executive Creative Director

He’s the rarest find: the person who makes everything he touches better. His thinking and design sensibility run through the region’s most successful brands.

600

Stacie Elliott

Chief Operating Officer

Imagine a CPA who actually “gets” marketing strategy—and tirelessly supports creatives and account teams in their drive for greatness. Meet Stacie. She helps our clients move their businesses forward. And that’s how she keeps moving ours forward, too.

600

Shade Wilson

Director of Digital Strategy

Shade has more than 15 years experience in digital marketing. Yet his branding and advertising experience goes far beyond that—enabling him to take an integrated marketing approach to everything he does. He’s also the past president of the American Marketing Association’s Richmond Chapter.

600

Kim Moore

Account Director

Strategically minded. Killer instincts. Always on top of everything (and yes, we mean everything). Kim always knows the right questions to ask to keep everyone on our team and yours moving toward the same goal.

600

Dionne Kumpe

Senior Account Manager

She has two decades of brand-building experience, including directing planning and execution of integrated media, marketing and public relations campaigns for both B2B and direct to consumer. Actually, there’s nothing we’ve found she can’t do.

600

Emily Greenwood

Senior Account Manager

You know that instinctive, super-sharp marketer you always wanted who was not only strategically minded but also a killer tactician? The multi-tasker extraordinaire who can think big yet never miss a single detail? That’s our Emily.

600

C.J. Hawn

Creative Director

A client’s dream and our ultimate triple threat: writer, art director and designer. Quick witted. Wickedly smart. Leads broadcast and video efforts around the nation and demands the best from others because she does from herself.

600

Carol Williams

Director of Account Planning

When Carol enters the room, you know you’re going to be asked questions. Big, serious, thought-provoking questions. The kind that will allow her to develop the insights she uses to craft integrated marketing plans that deliver on both brand and sales drivers.

600

Scott Vadas

Art Director

With a background that includes both Design Army and in-house corporate design departments, Scott not only knows how to push for the very best creative, but also understands that the work needs to, well, work. He delivers on both accounts.

600

Corey Lane

Senior Account Manager

With a reputation as a serial “intrapreneur,” Corey challenges clients and agency partners alike to tap into innovative opportunities to grow their business with applied strategy and disciplined execution.

600

Marnie Martin

Senior Manager, Operations & Project Management

Maybe it’s her unmatched dedication to getting things done right. Maybe it’s the way she holds us all accountable for deadlines. Maybe it’s the way she hands out “snaps” to her coworkers and clients. Whatever it is, we love it, and everyone loves Marnie.

600

Daniel Uhorchuk

Senior Studio Artist

When you jump out of airplanes for the United States Army, you learn that details matter. Daniel has an eye for detail like your life (or the life of your project) depends on it. That’s why we trust him with so many of our most important projects.

600

Heath Flohre

Art Director

Heath is a rare combination of creative talent and organization who prides himself on staying ahead of the curve with creative technology. He supports our clients’ digital efforts and brings a critical eye to user interface design.

600

Kate Bredimus

Associate Creative Director

The copywriter we waited eight years to hire. Seriously. As one of the region’s sharpest (and funniest) creatives, we made repeated efforts to bring her to the team. The stars finally aligned—and she’s a star for us, indeed.

600

Stephanie Lewis

Senior Account Manager

Have a project that demands an intense focus and absolutely zero chance for failure? Our clients often do, and that’s why so many of them get assigned to Stephanie. She is reliability and dependability personified, and always gets it done.

600

Sydney Stoddard

Account Manager

Enthusiasm plays a vital role in marketing. Syd’s enthusiasm is matched only by her desire to do the right thing on behalf of her clients—which explains why her clients are so enthusiastic about her, too.

600

Logan Graham

Account Manager

Logan is a versatile marketer with a background in start-ups, media and non-profits. But it’s her experience integrating traditional and digital to create effective and engaging marketing campaigns that makes all the difference.

600

Taneise Perry

Account Manager

Her resumé is an agency hiring manager’s dream: a background that includes media planning, traditional marketing, digital marketing, direct marketing and more. Couple that with experience on both B2C and B2B brands—and a winning personality—and Taneise’s value is crystal clear.

600

Liz Belte

Art Director

You’d be hard pressed to find a more dedicated, more positive design talent than Liz. No matter what you throw at her (a last minute deadline…a total mess of a project…a ridiculously impossible request) she never gets flustered or frustrated. And trust us—we’ve tried.

600

Hunter Knierim

Account Director

Cool. Calm. Collected. And above all else, incredibly insightful. With over 15 years experience as both a marketing leader and entrepreneur, Hunter brings a quiet thoughtfulness that his clients and colleagues find both assuring and inspiring.

600

Puck Byrne

Graphic Designer

Meet the only designer in Richmond whose talent and personality are big enough to have a music festival named after him in Austin, Texas. Puck’s how-can-I-help-you? attitude and creative spirit make him a hit wherever he goes.

 

600

Ryan Muldoon

Senior Copywriter

With a career that has spanned music journalism and nonprofit communications—in addition to traditional agency work—Ryan brings significant writing experience to our clients. And his insight is matched by a level-headedness that makes Ryan the calm of the creative storm.

600

Pam Tucker

Accounting Assistant

Your company's accounting department will appreciate Pam. And that means you will, too. With over a decade of agency finance experience at The Martin Agency, Pam keeps our billing and other financial matters buttoned up—and reminds us to get our time sheets in on time, too.

600

Matt Brown

Senior Graphic Designer

With specialties in illustration, package design and motion design, Matt brings over 20 years of experience to our clients—and does it with a smile and energy that makes him a favorite of everyone with whom he works.

600

Bryce Praught

Graphic Designer

This former Eagle Scout lives up to the “be prepared” motto with a sharp set of design skills and a great work ethic that drives him to keep pushing creative to be the best it possibly can be.

600

Joe Castro

Search Engine Marketing Manager

Joe has more than ten years experience managing SEM, paid social and display advertising. He specializes in crafting recommendations and strategies that are data-driven and aligned with his clients’ goals.

600

Nikki Battle

Search Engine Marketing Analyst

Search engine folk are the unsung heroes of advertising, working behind the scenes to deliver tangible results. Nikki is Elevation’s own SEM heroine. Every day she orchestrates paid social and search campaigns that help clients reach new audiences and retarget current and past customers. With a degree in fashion merchandising, it’s no wonder she’s able to deliver tailored strategies that move the needle.

600

Beth Borum

Associate Creative Director

With an artist’s eye, next-level design skills and a calm, clear focus, Beth elevates creative across the agency without breaking a sweat. After spending more than a decade working in design and advertising in Chicago, she returned back east to find a home at Elevation as an associate creative director. Here, she raises the bar for our team through thoughtful, high-impact creative that’s strategic—and stunning.

600

Megan Bagli

Social Media Manager

If you had to describe Megan in a few words, it would be whip smart, vivacious and serious about social. Blending her love of words, data and people, she builds communities and sparks engagement between brands and consumers. But don’t assume she’s an influencer in her off-time—Megan saves her best content for our clients, and their brands are the better for it.

600

Kim Peters

Graphic Designer

Kim’s like a can of soda—small, bubbly and packed with energy. She handles projects of any size with ease, while her strategic thinking means she never loses sight of the big picture. As a recent VCU grad, Kim sees every job as an opportunity to improve her skills.

600

Aaron Ware

Digital Engagement Manager

Aaron’s a bit of a digital engagement alchemist. By combining data analysis and human empathy, he helps clients make a deeper connection with their audience to deliver more than just “likes” and pageviews. Even more impressive, Aaron connects with folks offline too, with an infectious enthusiasm that seems to follow him around the office.

600

Emily Bosket

Account Planner

If a computer algorithm designed an account planner, it would be Emily. Naturally inquisitive, and crazy-smart, she has an MBA and worked in museums prior to joining Elevation. Which makes sense. Because this self-described “history lover” isn’t afraid to ask the hard-hitting questions and dig into research to truly understand the consumer.

600

Brian Burton

Senior Copywriter

Armed with a versatile skillset and a desire to innovate, Brian thinks beyond the conventional by crafting unique solutions that range from product design to stunts and activations. With a career path that spans from Richmond to the Middle East and back, his work combines international experience with local insights.

600

Caleb Walker

Search Engine Marketing Analyst

You might not expect someone who’s 6’6” to be into small details. But, that’s Caleb. He’s an expert at making tiny optimizations that produce big results, and bigger dollar signs for clients. Driven by curiosity, Caleb’s happiest when he’s deep into the minutia of data, getting real-time results.

600

Tara Rowan

Senior Project Manager

Outgoing, detail-oriented and a natural leader, Tara was born to be a Project Manager. She easily juggles multiple jobs from kick-off to completion and does it with passion and panache. Want proof? Just ask to see one of her meticulous, hand-written to-do lists.

600

Katie Stone

Account Manager

In her spare time, Katie teaches Barre (a hybrid of ballet and yoga). Which is appropriate. Because in her role as an Account Manager, she exudes strength, grace and passion. She’s also flexible, adapting her communication styles to fit what’s best for the client. No wonder she helps our clients keep a ‘leg up’ on their competition.

600

Casey Stokes

Account Manager

Need an Account Manager that doesn’t flinch, even in the most demanding circumstances? That’s Casey. A former D.C. lobbyist, she’s no stranger to tight deadlines and advocating for clients to get results. How does she manage it all? We’re not sure, but she always seems to have a smile on her face—which can’t hurt!