When MWV wanted to launch a new packaging product for skincare and cosmetic brands, the company turned to Elevation to develop a comprehensive strategic marketing plan and creative campaign.
The key advantage of the product, called MiniMod, is its portable form factor that makes it easier for consumers to use products on-the-go. Our approach highlighted this competitive benefit in a compelling way by emphasizing all the places MiniMod can help brands go.
We created a die-cut purse “brochure” that held a sample of the product, and used that piece both as a direct mailer and as a handout at trade shows. Our direct marketing campaign included digital elements that drove recipients to highly customized landing pages online, giving targets a chance to see the unique possibilities for their own brands, while giving MWV in-depth analytics and a real-time look at the campaign’s success.